Student Profile 2 - "Shruti Sharma"

I have always believed in my deep seated conviction – ‘You create & live your own reality’.

Well, it has been one long exciting journey ever since I graduated as an electrical engineer from my alma mater – Thapar Institute of Engineering & Technology with one unequivocal aim of setting up my own enterprise. The belief was exceptionally strong, the route fairly ambiguous. During my final semester at Thapar, I successfully interviewed with Nestle India Pvt Ltd (one of the very few MNCs of yester years). But the very thought sticking to 9 to 6 time slot was not in the least enticing. I wanted to live my dream of setting up my very own enterprise quite contrary to my service background upbringing.

Life took a very interesting turn when I got betrothed to Vivek, an Army Officer, a man with bounding energy and an ever ready spirit of adventure. Soon we got married and we were blessed with two lovely daughters. During this period, while we shuttled between Pune, Mumbai (then Bombay) and Bangalore, I took an immense liking towards architectural art glass. The seed having been sown, I set my first backyard workshop in Chandigarh in the year 2000. Since then life has been much like a roller coaster ride with more highs and few lows. Three years later, I had setup my own manufacturing unit in Industrial Area, Mohali and registered under the banner ‘Marc’n Architectural Art Glass’. Four years thence, I also got a unique opportunity to play a lead role as a Director, Army Wives Welfare Organisation, an NGO, while my husband was in command of an engineer regiment. This provided me a unique opportunity to launch a very successful program christened ‘second income generation program’ to provide entrepreneurial vocational skills to the wives of soldiers.

It was around this time, I decided to embark on this prestigious ‘Executive Management Programme’ as a stepping stone to satiate my entrepreneurial spirit. Past six months have been rejuvenating and enlightening. The faculty at IIM, Bangalore, is one of the best that our country can offer. The peer group is engaging and revitalising. The curriculum is enticing and provides adequate flexibility to carve out your very own niche. I am presently working on my next enterprise and would want to immensely thank the think tank group here for guiding, goading and cajoling me on to newer and, I believe, a brighter tomorrow.

As always,

Shruti Sharma
Entrepreneur & Social Mentor
BE (Electrical), Thapar Institute of Engineering & Technology
Presently at IIM, Bangalore ( EPGP 2010 - 2011 )

Highlight of the Korea visit -Trip to the DMZ

Our tour guide to the Demilitarized Zone told us a very interesting story of the contest between South and North Korea on who would have the bigger flagpole. Apparently in response to the 50m high flagpole setup by South Korea on its border, North Korea responded by setting up a 80m tall flagpole. South Korea then decided that this would not do and increased the height of its flagpole to 100m. North Korea had the last laugh though by setting up (possibly) the largest flagpole in the world at 160m. At this point, the guide said, S Korea decided it would not continue with this contest. I found this story highly amusing especially the spin that the guide put in the end on the S Korea decision, by claiming that it was a magnanimous and broad minded gesture on their part. It did serve as a memorable example of the sometimes ridiculous nature of competitive national rivalries and reminded me of similar sentiments expressed by my friend who had visited the Wagah border.

Going to the DMZ dramatically brought home the point of the extremely short distance between Seoul and the border with North Korea. The guide casually mentioned that in case of a missile launch, the South Koreans would have only about 8 seconds of reaction time!

The Korean War formed the backdrop to any conversation that we had in the trip about Korea and its history. More than anything else, it has shaped and modulated opinion and policy making long after the end of hostilities. Almost all the speakers who spoke to us repeatedly emphasized the almost total devastation that Korea in general and Seoul in specific faced at the end of the Korean War. The widely pervasive negative perception that Korea have of Japan sometimes creates distortions in their historical narrative. Almost all speakers claimed that Japan at the end of the Second World War had far lesser devastation compared with Korea. As a person interested in history, I knew that this statement was simply not true. Having recently read "American Prometheus" the biography of Robert Oppenheimer (and also from other readings), I was aware of the terrible devastation brought about by the firebombing of the various Japanese cities. The almost universal ignorance of these facts by more than one presenter was for me a pointer of how the national narratives can sometimes distort the actual reality.

The 4 Km DMZ had a couple of farms within it and was said to have some extremely rare species of flora and fauna (I did see a few birds but unfortunately was not able to appreciate this aspect of the DMZ with my limited knowledge). I found it ironical that a zone dividing two nations can engender such a beautiful habitat. North Koreans had built a number of tunnels under the DMZ to use in case of a military invasion. Four such tunnels have been found and the South Koreans had created the infrastructure to enable visitors to see these tunnels. I went down tunnel number 3 and after a long time when I thought I had reached the tunnel, I was told that this was only the end of the access tunnel and that the actual tunnel starts from that point. There was a mineral water fountain at that point, and drinking and fortifying myself, I went on to explore the actual tunnel.

The tunnel was not very tall even taking into account the shorter height of the Korean people. It was even more difficult for me to traverse the tunnel stooping down. It was only the hard hat helmets, mandated to be worn by anyone entering the tunnel, which saved my head from cracking under the low roofed tunnel. The height and my lack of fitness combined to make it a very arduous trip to the end of the tunnel. There was no proverbial light at the end of the tunnel but rather a locked door! The trip back up the tunnel was extremely tough but I was glad that I had seen this rather exotic place that is in many ways a constant reminder of the dangerous neighbourhood.

The Study Tour to Korea

As part of the international immersion programme, the students of EPGP at IIM Bangalore toured to South Korea to study and witness in person the marvellous devices of growth that the country has made. The international immersion programme was designed by Korean Advanced Institute of Science and Technology (KAIST), Seoul, and the university's Business school hosted the students during the tour.

Korea has made rapid strides in the world economy and has risen from the war period of 1950s afflicted by an abject per capita income to a state of affluence today. The technology encompasses every walk of life and the country is ever looking for new markets, new industries and newer capabilities to propel itself forward in the league of nations.

The intent of the study tour organised by IIMB and designed as part of the EPGP curriculum is to acquaint students with the developing economy and acquaint them with its culture, work ethos, education, industries, economic and business policies, which are instrumental in accelerated growth of the nation. Since the Korean companies like Samsung, LG, Hyundai make a prominent presence in India holding a large market share in their respective markets in India, it was all the more relevant to study the strategies of the companies and the economic policies of the Korean government which has jointly brought about this redoubtable ascendance. The students in the class learn how are companies grown and a tour like this is tailored to also impart to them the big picture of how an entire economy or nation is developed, grown and sustained.

The students derived valuable learning by the visits to the plants and sites of GM Daewoo, LG, Daewoo Shipping and Doosan Heavy Industries. They were also addressed by speakers from companies like LG, McKinsey & Company, Bain Consulting, Doosan Heavy Industries, and Korea Exchange Bank who offered keen insights into their respective sectors. The students admittedly found the pragmatic insights offered by speakers very useful which not only sharpened their learning gathered so far in the classes but also to be of use in future career roles. The lecture sessions were well augmented by lectures by professors of KAIST who variously spoke on sociology, economic policy, and culture to make the students understand Korean nation as a whole. This is particularly important because if technology and business policies pull a nation's economy from the front, the social and cultural forces, and the individuals' personal disposition moulded by these forces, push the nation from behind.

Summarily the students were offered a comprehensive view of the Korean economy and culture which has reinforced their classroom learning offered at IIMB. The Koreans were an excellent host, and the warmth, care, affection, wit and spontaneity they exhibited in making the students' stay a memorable experience was immensely laudable. The students of IIMB and KAIST became friends by the end of the tour and new frontiers opened for students on either sides with this meeting and exchange of ideas.

IIMB strives to impart its students not only the pedagogical experience in the classroom but also wants to lead them into the world of reality where really the drivers of economy are fast at work, and where long-lasting strategic decisions are made amidst conflicting challenges and objectives.




Yogesh Kumar Singh
Student EPGP 2010-11, IIMB

Run from what's comfortable.
Forget safety. Live where you fear to live.
Destroy your reputation. Be notorious.
I have tried prudent planning long enough.
From now on I'll be mad!
~ Rumi ~